Delivering the Holidays on 18 Wheels

There’s a lot to be thankful for this holiday season. Optimism regarding the economy is growing. Roadside travel plazas, truck stops, and most retail sales have been on the upside since last year. With a quick once over on projected revenues, most of the trends and signs for 2017 are also quite promising.

Jeff Lenard, NACS Vice President of Strategic Industry Initiatives notes that the sale of food, fuel, and drinks are expected to be in high demand now through the end of the year. As that demand increases, so will the demand for drivers. The success of the holiday season is always fueled in part by those dedicated people working to make sure merchandise is available and that consumers have access to the items they want to purchase. Without a doubt, a lot of drivers will be working behind the wheel as Thanksgiving rolls around. 

With strong sales, there is usually an upswing in travel. Drivers can expect a little more traffic than usual on the highways. Thanksgiving week-end and Black Friday are no exception. Traffic is expected to be heavy. According to a survey by The Association for Convenience & Fuel Retailing, a record number of Americans say they are planning to drive the same or more over the next 30 days. 

This year, as we all give thanks, it is important to remember those who transport our goods. From those turkeys on the table to the toasts we share among friends, our drivers play such a crucial role in delivering those things we need, when we need them.

As we extend gratitude for all those moments that fill our Facebook pages with such warm and loving memories, know that more than anything, we are appreciative of our nation’s truck drivers. Thank you for all that you do.

About Millis Transfer

Millis Transfer, Getting It There Since 1936, has an impressive service record earning dozens of “Carrier of the Year” awards. Headquartered in Black River Falls, Wis., Millis is also a Certified Top Pay Carrier with some of the best equipment on the road. Maintenance facilities and drop yards are strategically located throughout the company’s operating area. Its sister company, Millis Training Institute, offers five school locations that provide students with quality training in order to earn their CDL-A license. For more information, please visit, or call 1-800-937-0880.