The old saying a picture is worth a thousand words proves itself true time and time again, especially for social media sites like Instagram. Founded in 2010 and later purchased by Facebook originator Mark Zuckerberg, Instagram is an application that allows mobile phone and tablet users to edit and share pictures and videos. Networking platforms such as Facebook, Tumblr and Flickr are just a few places Instagram photos are distributed.
Through the use of hashtags such as #truckdriver (which already has more than 153,000 posts) drivers can share their photos and connect with like-minded folks around the world. It’s also a platform where drivers can engage in political debate and discussions on industry topics. For instance, hashtag #truckdriverproblems showcases more than 2,100 posts that feature a variety of pertinent topics relating to the trucking industry and the number of posts are continually increasing.
Hashtag #truckdriverlife features a lot of the trucking industry’s upside. With more than 5,000 posts from drivers, there’s a long list of smiling faces, beautiful photographs of trucks, and a ton of “real life trucking moments” available for public viewing.
Why are all these truckers embracing Instagram? The answer is pretty simple. The connection between truck driving and Instagram is a natural one. Professional drivers today are much more technologically advanced. They have to be considering that the inside of most trucks are usually more technologically advanced than many aircrafts. With all said and done, there is a natural carryover from working in that kind of environment to social media sites like Instagram.
One of the more interesting and controversial features of Instagram is that you can start your own hashtag at anytime and you can usually find a hashtag on just about any type of brand. Millis Transfer is even on Instagram. Check out #MillisTransfer and you will find more than 400 random posts. One in particular is a wonderful post from “christruckermusic” who offers a personal invite to be a paid tourist with us!
On his Instagram post, Chris says he is excited to carry on the Millis Transfer family tradition. He also loves being a 4th generation trucker. His Instagram has been shared with some of the following hashtags: #paidtourist, #millistransfer, #truckernation, #truckingoutlaw, #fourthgenerationtrucker, #countryboy, and #countrymusician. The potential exposure is enormous.
Other posts on the #MillisTransfer hashtag include one from #Truckingwithdogs, who recently shared a Millis Transfer Facebook photo that highlights someone’s pet sitting in the window of a Millis Transfer truck. There are also pictures of sunsets, stadiums, and even a shot of the “Drive Friendly” Texas Welcome Sign.
Because over-the-road truck drivers usually do capture the most breathtaking views, a platform like Instagram enables them to share some of those with the world. It would not be surprising to find that a lucky truck driver or two will someday rise to international fame via the sharing of photographs from the places they visit. A look at some of the hashtags like #truckersjourney and #truckersview is a strong testament to the amount of talent out there.
Overall, there’s a lot of advice on the internet for Instagram users on how to build their individual platforms. Sites like Gramlike.Com also offer fun and creative ideas to help illustrate favorite photos. These are just a few listed on their website suggested for Instagram use.
• I’m way up, I feel blessed.
• I cannot see heaven being much better than this.
• Don’t let anyone tell you that you’re not strong enough.
• Be who and what you want, period.
• Don’t be like the rest of them, darling.
• I wasn’t lucky, I deserved it.
• Whatever you do in life, make sure it makes you happy.
• The question isn’t can you, it’s will you?
• What do you think of the view?
• We all start as strangers.
With captions like that, it is easy to see why so many engage in sharing. While social media platforms are fun and innovative, it is a good idea to use them wisely and never while actually driving. With that said, enjoy the view of all the wonderful places out on the road. We look forward to seeing you at #MillisTransfer.
About Millis Transfer
Millis Transfer, Getting It There Since 1936, has an impressive service record earning dozens of “Carrier of the Year” awards. Headquartered in Black River Falls, Wis., Millis is also a Certified Top Pay Carrier with some of the best equipment on the road. Maintenance facilities and drop yards are strategically located throughout the company’s operating area. Its sister company, Millis Training Institute, offers five school locations that provide students with quality training in order to earn their CDL-A license. For more information, please visit www.millistransfer.com, www.mtidriving.com or call 1-800-937-0880.