Truck Drivers Exhibit on Instagram

The old saying a picture is worth a thousand words proves itself true time and time again, especially for social media sites like Instagram. Founded in 2010 and later purchased by Facebook originator Mark Zuckerberg, Instagram is an application that allows mobile phone and tablet users to edit and share pictures and videos. Networking platforms such as Facebook, Tumblr and Flickr are just a few places Instagram photos are distributed.

Through the use of hashtags such as #truckdriver (which already has more than 153,000 posts) drivers can share their photos and connect with like-minded folks around the world. It’s also a platform where drivers can engage in political debate and discussions on industry topics. For instance, hashtag #truckdriverproblems showcases more than 2,100 posts that feature a variety of pertinent topics relating to the trucking industry and the number of posts are continually increasing.

Hashtag #truckdriverlife features a lot of the trucking industry’s upside. With more than 5,000 posts from drivers, there’s a long list of smiling faces, beautiful photographs of trucks, and a ton of “real life trucking moments” available for public viewing.

Why are all these truckers embracing Instagram? The answer is pretty simple. The connection between truck driving and Instagram is a natural one. Professional drivers today are much more technologically advanced. They have to be considering that the inside of most trucks are usually more technologically advanced than many aircrafts. With all said and done, there is a natural carryover from working in that kind of environment to social media sites like Instagram.

One of the more interesting and controversial features of Instagram is that you can start your own hashtag at anytime and you can usually find a hashtag on just about any type of brand. Millis Transfer is even on Instagram. Check out #MillisTransfer and you will find more than 400 random posts. One in particular is a wonderful post from “christruckermusic” who offers a personal invite to be a paid tourist with us!

On his Instagram post, Chris says he is excited to carry on the Millis Transfer family tradition. He also loves being a 4th generation trucker. His Instagram has been shared with some of the following hashtags: #paidtourist, #millistransfer, #truckernation, #truckingoutlaw, #fourthgenerationtrucker, #countryboy, and #countrymusician. The potential exposure is enormous.

Other posts on the #MillisTransfer hashtag include one from #Truckingwithdogs, who recently shared a Millis Transfer Facebook photo that highlights someone’s pet sitting in the window of a Millis Transfer truck. There are also pictures of sunsets, stadiums, and even a shot of the “Drive Friendly” Texas Welcome Sign.

Because over-the-road truck drivers usually do capture the most breathtaking views, a platform like Instagram enables them to share some of those with the world. It would not be surprising to find that a lucky truck driver or two will someday rise to international fame via the sharing of photographs from the places they visit. A look at some of the hashtags like #truckersjourney and #truckersview is a strong testament to the amount of talent out there.

Overall, there’s a lot of advice on the internet for Instagram users on how to build their individual platforms. Sites like Gramlike.Com also offer fun and creative ideas to help illustrate favorite photos. These are just a few listed on their website suggested for Instagram use.

• I’m way up, I feel blessed.
• I cannot see heaven being much better than this.
• Don’t let anyone tell you that you’re not strong enough.
• Be who and what you want, period.
• Don’t be like the rest of them, darling.
• I wasn’t lucky, I deserved it.
• Whatever you do in life, make sure it makes you happy.
• The question isn’t can you, it’s will you?
• What do you think of the view?
• We all start as strangers.

With captions like that, it is easy to see why so many engage in sharing. While social media platforms are fun and innovative, it is a good idea to use them wisely and never while actually driving. With that said, enjoy the view of all the wonderful places out on the road. We look forward to seeing you at #MillisTransfer.

About Millis Transfer
Millis Transfer, Getting It There Since 1936, has an impressive service record earning dozens of “Carrier of the Year” awards. Headquartered in Black River Falls, Wis., Millis is also a Certified Top Pay Carrier with some of the best equipment on the road. Maintenance facilities and drop yards are strategically located throughout the company’s operating area. Its sister company, Millis Training Institute, offers five school locations that provide students with quality training in order to earn their CDL-A license. For more information, please visit www.millistransfer.com, www.mtidriving.com or call 1-800-937-0880.

Millis Transfer Makes the Grade

When searching for a trucking company, what distinguishes one from the other? At Millis Transfer, we believe it is not only the training a company provides, but the full package of amenities and pay options that the company offers. Since Millis Transfer first opened its doors in 1936, the company has been dedicated to providing a family oriented environment and has been focused on what it does best – transporting materials, safely and reliably. The company has earned a reputation for excellence. That has been a consistent ranking throughout the years, not only with customers, but with our drivers as well.

Survey information posted on Brightlocal.com states that, “Almost 9 out of 10 consumers have looked at reviews in the last 12 months to help them make a decision on a business. What’s more, 4 out of 10 consumers do so as a regular action.” It is no surprise then to learn that reviews are sought after and provided on everything from hotels and restaurants to driving instructors and transportation companies.

While online reviews are not full proof, people are beginning to put more trust into them. According to Brightlocal.com, 88% trust them as much as personal recommendations. In another survey regarding online reviews, 58% of respondents said they were likely to share their experiences about a company or product online as much as they were through word of mouth.

How well has Millis Transfer performed? What have people been saying about us? Here are just a few of the non-solicited, non-paid testimonials that we found online at one of top reviewing sites:

“I enjoyed driving for Millis Transfer very much. Lots of miles, home time requests always kept. New equipment. But I would have to say the best thing about the company is that I had a great dispatch. Friendly drivers. Terminals conveniently located.”

“This is the place to be for an over-the-road career in truck driving. New truck every three years. They really take care of you.”

The testimonials do not stop there. Other comments have indicated the following perks:

  • Free coffee
  • Tv in trucks
  • Shop gets your truck in and out pretty quick
  • No forced dispatch
  • Pays every week
  • Great equipment
  • While those comments are nice, what is even better is that Millis Transfer provides much more than that. That is why we encourage anyone interested in learning more about the company to contact our recruiting department. Not only can they provide more details on the things that matter most to you, they can assist you in more ways than you thought possible.

    Millis Transfer is not just committed to being the best trucking company on the road for our customers. We’re also committed to being one of the best for our drivers. Give us a call today and find out why we’re truly making the grade when it comes to customer and driver satisfaction.

    About Millis Transfer
    Millis Transfer, Getting It There Since 1936, has an impressive service record earning dozens of “Carrier of the Year” awards. Headquartered in Black River Falls, Wis., Millis is also a Certified Top Pay Carrier with some of the best equipment on the road. Maintenance facilities and drop yards are strategically located throughout the company’s operating area. Its sister company, Millis Training Institute, offers five school locations that provide students with quality training in order to earn their CDL-A license. For more information, please visit www.millistransfer.com, www.mtidriving.com or call 1-800-937-0880.

    Set a Record With Us

    Truck drivers accomplish some amazing tasks. For instance, one driver logged 3,001,276 miles in a commercial truck between February 12, 1986 and March 14, 2009 without one single accident. Because of that, he earned the Guinness Book of World Records Title. To this day, no one has been able to surpass his record achievement. Do you think you have what it takes to surpass the most miles title? If so, the Guinness Book of World Records is interested in hearing from you.

    Believe it or not, setting your own record has never been easier. To help you win that elusive title, the Guinness Book of World Records now offers an easy to navigate website with a free online application for drivers who can do amazing or uncommon feats. Those interested will also find a long list of fun and amazing titles that they can challenge. We’ve said it before and we’ll say it again–there are some truly awesome people in trucking. Thanks to the Guinness Book of World Records even more of them are now being acknowledged. If you’re interested in competing, simply visit the following links (Most Miles) or (Other Records). When you do, fill out the application. You never know, you could be the next title holder for something like “tightest parallel parking” or the “shortest driver” in trucking. You can even make up your own category. The possibilities are endless.

    At Millis Transfer, you don’t have to hold a world record to get our attention. We think drivers who try their hardest and put safety first are record holders in their own right. That’s why we always go out of our way to recognize the many amazing accomplishments of dedicated drivers like Tom Atkinson or Jennifer Sterritt-Smith. They are just a couple of our own million milers who help to remind us all of the great things we can accomplish when we put forth our best efforts.

    If you’re a dedicated driver, who would like to join a family that puts your best interests first and recognizes the hard work that you do, then give us a call. With great benefits, top dollar pay, and some of the best equipment in the market, you’ll be glad you did.

    About Millis Transfer
    Millis Transfer, Getting It There Since 1936, has an impressive service record earning dozens of “Carrier of the Year” awards. Headquartered in Black River Falls, Wis., Millis is also a Certified Top Pay Carrier with some of the best equipment on the road. Maintenance facilities and drop yards are strategically located throughout the company’s operating area. Its sister company, Millis Training Institute, offers five school locations that provide students with quality training in order to earn their CDL-A license. For more information, please visit www.millistransfer.com, www.mtidriving.com or call 1-800-937-0880.

    Surviving Ice and Snow

    Snow and ice can happen unexpectedly in the most unusual places. Driving in wintery conditions requires good judgment as traction is poor, visibility is usually low, and the roads can be unpredictable, requiring extreme caution. Safety should always be the guiding factor in decisions on when to drive and how fast to drive during severe weather.

    To help minimize potential risks, the following recommendations are suggested for those facing icy or snowy travel routes:

    1.)    Avoid excessive speed.

    2.)    Travel alone, not as part of a pack.

    3.)    Keep a safe distance from other cars and trucks.

    4.)    Stop when conditions are questionable. Find a safe place to wait it out.

    5.)    Try not to stop on the shoulder, especially in blinding snow or low visibility.  

    6.)    Brake lightly and avoid overusing foot brake.

    7.)    When possible, make certain all systems are working properly before driving.

    8.)    Keep fuel tanks full. Extra weight helps to aid traction.

    9.)    Make sure the essentials are packed.

    10.)  Keep a bag of sand, jumper cables, and tire chains handy.

    11.)  Watch for black ice.

    12.)  Use caution when approaching bridges.

    13.)  Be prepared for changing conditions when driving through the mountains.

    14.)  Use common sense and good judgment. That’s the best defense you have.

     

    About Millis Transfer
    Millis Transfer, Getting It There Since 1936, has an impressive service record earning dozens of “Carrier of the Year” awards. Headquartered in Black River Falls, Wis., Millis is also a Certified Top Pay Carrier with some of the best equipment on the road. Maintenance facilities and drop yards are strategically located throughout the company’s operating area. Its sister company, Millis Training Institute, offers five school locations that provide students with quality training in order to earn their CDL-A license. For more information, please visit www.millistransfer.com, www.mtidriving.com or call 1-800-937-0880.

    Looking Ahead to the Possibilities

    2017 holds a lot of promise. The trucking business in particular is expected to have budding opportunity. As published by the American Trucking Association, the driver shortage continues and the demand for truck drivers is expected to grow throughout the year 2020. An online financial blog reports that the main factor in the trucking shortage is the disparity between those retiring in comparison to the number of drivers taking to the road.

    Analysts also believe that 2017 will bring us closer to automation and self driving vehicles in positive ways. For instance, Uber has bought a company in San Francisco that produces self-driving trucks named “Otto” and the company has made their first delivery with them, transporting over 50,000 beers to Colorado. While self-driving trucks are not slated to take over the trucking industry, they will begin to make a notable presence in the years to come. Along with self driving trucks, Uber is also promising flying cars. According to a white paper they published, Uber has already launched a fleet of them in Pittsburgh.

    In a December 2016 report from the President of the United States, it was stated that the trucking industry may lose nearly 1.7 million jobs, but it will also gain new ones. Predicting which jobs will be lost by automation is challenging, as automation is not a single technology, but rather a collection of technologies applied to specific tasks. Some will be more easily automated than others and many positions will be altered in the years to come as a result of new advances in technology. To learn more, the report can be accessed here: http://www.whitehouse.gov/sites/whitehouse.gov/files/documents/Artificial-Intelligence-Automation-Economy.PDF

    Automation is not the end of the driver, but the beginning of a new role and process of delivery for drivers. As the Executive Report states, “Some jobs may be automated away, while for others, AI-driven automation will make many workers more productive and increase demand for certain skills. Finally, new jobs are likely to be directly created in areas such as the development and supervision of AI as well as indirectly created in a range of areas throughout the economy as higher incomes lead to expanded demand.”

    As 2017 gets underway, those currently working in and those entering the field, will have exciting adventures ahead in the way advances in automation and transportation technology impact the industry. Discussion of deregulation may also take greater form and lead to new opportunity. The benefits of the field are not yet even fully defined in the wake of this exciting, emerging semi-automated transformation. One thing is for certain, however, the possibilities are endless.

    About Millis Transfer
    Millis Transfer, Getting It There Since 1936, has an impressive service record earning dozens of “Carrier of the Year” awards. Headquartered in Black River Falls, Wis., Millis is also a Certified Top Pay Carrier with some of the best equipment on the road. Maintenance facilities and drop yards are strategically located throughout the company’s operating area. Its sister company, Millis Training Institute, offers five school locations that provide students with quality training in order to earn their CDL-A license. For more information, please visit www.millistransfer.com, www.mtidriving.com or call 1-800-937-0880.

    A Few Highlights from 2016

    This year has brought some interesting advancements. From encouraging ATA industry reports to innovative new apps designed to help truckers locate parking, it has been exciting to learn about developments. There is good news for quite a few things. For instance, most areas, such as the number of miles truck drivers are traveling, have seen healthy increases.

    According to the ATA American Trucking Trends 2016 report, there were gains in employment, the number of truck drivers in the industry, and in truck sales. Trucking revenues also set a record high of $726.4 billion as trucks moved more than 10 billion tons of freight. ATA Chief Economist Bob Costello states, “We are optimistic about the future.”

    Issues such as the lack of adequate parking, while still being addressed, are also getting some relief. As noted in an article by Trucking.Com, more than $18 billion dollars is being allocated to address parking shortages across the country. With that, new parking lots will be constructed and existing parking lots are set to be expanded, all to provide a safer place for truckers to park and rest.

    While problems associated with truck parking used to be limited to congested metropolitan areas, newer studies suggest issues have expanded. Freeways said to have the most parking shortages are listed as: I-95, I-40, I-80, I-10, and I-81. Other locations where inadequate parking has been identified can be found in states such as New Jersey, Connecticut, Minnesota, Washington, Tennessee and Oregon.

    Overdrive Magazine conducted a poll of truck drivers earlier in the year. 83 percent of those interviewed say “it’s bad all over” when it comes finding a place to park. To help assist, new technology arrived to help truckers navigate available resources. For instance, the Park My Truck app enables any parking provider, public or private, to report parking availability. That makes it easier for truckers to find parking spaces. Anyone interested in reviewing the app, can access it for free by visiting this website: http://www.natso.com/parkmytruck..

    Some locations, such as Washington State, are wrapping up their own independent surveys that they will utilize to help address the issues of parking in their areas. While it may take some patience, assurances are there that solutions to the problems are being addressed. Truckers will just have to remain vigil in regard to changes in lots and try to utilize available resources to keep issues at bay until construction projects are completed.

    According to Forbes.Com and the 2016 Pocket Guide to Large Truck and Bus Statistics, large trucks (single unit and tractor-trailers) traveled nearly 279,131 million miles in 2014, a three percent increase from the previous year. While certain challenges are still being addressed, there’s been a lot of progress toward providing better parking, improving profitability, increasing overall tonnage transported throughout the year, and making it easier for new recruits, especially those in the military, to utilize their previous experiences to help transition into the trucking industry. Now more than ever, it’s a great time to join the family at Millis Transfer. Make your dreams of traveling those scenic highways and byways a reality and give us a call today.

    About Millis Transfer
    Millis Transfer, Getting It There Since 1936, has an impressive service record earning dozens of “Carrier of the Year” awards. Headquartered in Black River Falls, Wis., Millis is also a Certified Top Pay Carrier with some of the best equipment on the road. Maintenance facilities and drop yards are strategically located throughout the company’s operating area. Its sister company, Millis Training Institute, offers five school locations that provide students with quality training in order to earn their CDL-A license. For more information, please visit www.millistransfer.com, www.mtidriving.com or call 1-800-937-0880.

    Nine Millis Transfer Drivers Achieve Two Million Safe Miles

    Millis Transfer is pleased to announce that nine of our drivers recently achieved the career milestone of safely driving two million miles. An amazing accomplishment, these fleet members have not only made highways safer for travelers, they have set a safety standard that only the best drivers in the industry achieve. “We’d like to extend our congratulations to each of them,” Dan Millis, Safety Director of Millis Transfer, said. “Everyone at the company is so proud to have these individuals as part of our team. Please join with us in recognizing their hard work and dedication.”

    The Federal Motor Carrier Safety Administration reported a total of 437,000 crash related incidents for the year of 2014, representing some of the latest research available. “It means a lot that our drivers are not only taking extra precautions, they are helping to reduce the number of incidents that occur. When you have drivers that maintain incident free records, it helps everyone,” Millis said. “Two million safe miles is a significant accomplishment and we are thankful to all of our fleet members for their diligence in achieving this goal. It makes a tremendous difference.” The following drivers are the new members of the Millis Transfer fleet to successfully reach this important achievement:

    Truck 46005 – Frank Arpino
    Truck 5818 – Tom Atkinson
    Truck 7011 – Terry Caldwell, graduate of Millis Training School
    Truck 5823 – Trevor Davies
    Truck 6010 – Mark Ruffner, graduate of Millis Training School
    Truck 5108 – Jennifer Sterritt-Smith, graduate of Millis Training School
    Truck 5027 – Russell Thompson, graduate of Millis Training School
    Truck 7066 – Eddie Vandergriff
    Truck 46068 – Jeff Vanstechelman

    About Millis Transfer
    Millis Transfer, Getting It There Since 1936, has an impressive service record earning dozens of “Carrier of the Year” awards. Headquartered in Black River Falls, Wis., Millis is also a Certified Top Pay Carrier with some of the best equipment on the road. Maintenance facilities and drop yards are strategically located throughout the company’s operating area. Its sister company, Millis Training Institute, offers five school locations that provide students with quality training in order to earn their CDL-A license. For more information, please visit www.millistransfer.com, www.mtidriving.com or call 1-800-937-0880.

    The Holiday Season Is Underway

    The 2016 holiday season has arrived. According to a recent poll, 34 million consumers started their Christmas shopping in September and one million had it done by October 2016. Early birds might have it wrapped up, but most will be traveling to retail outlets in the next few weeks for Black Friday and pre-Christmas sales. In fact, survey respondents indicate, 58% of holiday shoppers want to do their shopping in-person at stores.

    An interesting fact published online by the National Center for Business Journalism says that males spent the most money on Black Friday in 2015. All in all, we hear a lot about “Black Friday,” but most of us are not familiar with how the event got its name. According to History.Com, the phrase is related to the crash of the U.S. gold market on September 24, 1869. The most common reference, however, is about the retailers who go from red to “black,” earning the first profit of the year, the day after Thanksgiving.

    History.Com says the term “Black Friday” originated in Philly in the 1950s. According to their sources, it was used to describe the chaos that happened in stores the day after Thanksgiving, when hordes of shoppers and tourists flooded the city to attend a big Army-Navy football game that was held every year. Stores in Philadelphia wanted to change the name to “Big Friday,” but the phrase never stuck. Retailers did, however, reinvent the term “Black Friday” in the late 80s and that is how we came to know it as a shopping holiday.

    With all the sales and excitement, this can be a fun time of the year for drivers, with plenty of food to be found along favorite routes. As one publication reports, truck drivers traveling through Idaho can get a free meal on Thanksgiving Day at the Boise Stage Stop. There will be other locations that offer free meals as well. For those that do not eat out, utilizing a portable crock pot is becoming more and more of a popular trend, especially for health-conscious truckers.

    Thanksgiving, regardless of where you travel, is historically a busy time, not only in stores, but on the roads, too. PRNewswire reports, “One in four U.S. adults plan to make all of their holiday purchases by the end of November.” That means last minute shoppers are also likely to be out in full force as Christmas Day draws near. Driving this time of year can be a wonderful, festive adventure, but it is good to be extra cautious as well.

    Even in the hustle and bustle of the holiday rush, there’s still plenty of time for those interested in trucking to make the dream of driving a big rig a reality. We know there are a lot of choices, but we think you’ll find, no matter where you look, the best opportunities are here with us. At Millis Transfer, you’ll never be just another driver. You’re an integral part of a team, representing one of best companies in the business.

    About Millis Transfer
    Millis Transfer, Getting It There Since 1936, has an impressive service record earning dozens of “Carrier of the Year” awards. Headquartered in Black River Falls, Wis., Millis is also a Certified Top Pay Carrier with some of the best equipment on the road. Maintenance facilities and drop yards are strategically located throughout the company’s operating area. Its sister company, Millis Training Institute, offers five school locations that provide students with quality training in order to earn their CDL-A license. For more information, please visit www.millistransfer.com, www.mtidriving.com or call 1-800-937-0880.

    Hurricane Preparedness and Recovery Efforts

    The North Carolina Department of Transportation estimates that 6,000 to 12,000 trucks drive along the I-95 corridor on any given day. When a hurricane closes part of this major logistics route, as it did in October 2016, truck drivers get halted for an indefinite amount of time. Loads are rerouted and the need for supplies becomes even greater.

    According to Geology.Com, “The Great Galveston Hurricane of 1900 was the deadliest hurricane to ever hit the United States and caused between 8000 and 12000 deaths. The storm reached the Texas coast south of Galveston on September 8 as a Category 4 hurricane with a storm surge of 8 to 15 feet. The lack of warning and the high storm surge caused this storm to have the highest death toll of any United States hurricane.”

    In the last two decades, the United States has seen a continual surge in hurricane activity. Some of those include Hurricane Ike, Hurricane Rita, and Hurricane Ivan. According to Accuweather.Com, hurricane season in the Atlantic runs from June 1 to November 30. The Eastern Pacific basin’s hurricane season is from May 15-November 30. In the Western Pacific, hurricane season is July 1 through November 30. In the South Pacific, it is October 15 to May 15 and in the Indian Ocean hurricane season extends April 1 to December 31.

    The National Hurricane Center lists five major types of hurricanes. They run from a category 1 to a category 5, with categories 4 and 5 considered major storms. A category five can have winds of 157 miles per hour or higher. It is a common misconception, however, that a lower category hurricane is not as dangerous as a higher category hurricane. As reported online, a category three can cause as much damage or more than a hurricane five. Geology.Com states, “Hurricane Katrina was the costliest hurricane in United States history, and it was only a Category 3 hurricane when it made landfall.”

    Online safety brochures offer a variety of advice including this tip: If a hurricane watch is issued, know that hurricane conditions exist for the next 48 hours. Other helpful notations include the following:

    1.) More residents are likely to be on the roads in an evacuation. Be careful and patient while traveling.
    2.) Be alert to crosswinds that can make a light load tip and try to avoid hydroplaning.
    3.) Texting is also a great way to communicate instead of phone calls, as they use less bandwidth and are less likely to overload a cellular system.
    4.) As noted in online resources, loss of life from a hurricane is usually caused by storm surge and flooding instead of high winds. Never underestimate a lower category hurricane, as none of the top deadliest hurricanes in the United States were ever a Category 5 at landfall.

    Online sources estimate $1.5 billion dollars in damage was done by the October 2016 hurricanes across North Carolina, where many major logistics routes will continue to be under repair in the months ahead. As truck drivers, it is important to be prepared. Having an evacuation route, a disaster kit, and being alert can make all the difference.

    About Millis Transfer
    Millis Transfer, Getting It There Since 1936, has an impressive service record earning dozens of “Carrier of the Year” awards. Headquartered in Black River Falls, Wis., Millis is also a Certified Top Pay Carrier with some of the best equipment on the road. Maintenance facilities and drop yards are strategically located throughout the company’s operating area. Its sister company, Millis Training Institute, offers five school locations that provide students with quality training in order to earn their CDL-A license. For more information, please visit www.millistransfer.com, www.mtidriving.com or call 1-800-937-0880.

    New Safety Initiatives to Protect Truck Drivers

    In the days ahead, truck drivers may find increased focus on driving techniques and more options for technology that will aid in safer driving thanks in part to the U.S. Department of National Traffic Highway Safety Administration (NTHSA). As part of a new initiative aimed at preventing “all” truck fatalities within the next 30 years, The U.S. Department of Transportation’s National Highway Traffic Safety Administration, Federal Highway Administration, and Federal Motor Carrier Safety Administration are partnering with the National Safety Council (NSC) to launch what is being called the “Road to Zero” coalition.

    The “Road to Zero” coalition will provide more than $1 million dollars a year for the next three years to organizations working on lifesaving programs that protect truck drivers. Money will be made available in the form of grants to fund those efforts. According to U.S. Transportation Secretary, “Our vision is simple-zero fatalities on our roads. We know that setting the bar for safety to the highest possible standard requires commitment from everyone to think differently about safety – from drivers to industry, safety organizations and government at all levels.”

    While the program is not yet at zero, FHWA David Kim said in a press statement, that there will come a day when there are no fatalities on our roadways, sidewalks or bicycle paths. Efforts are currently underway to achieve that. According to coalition members, the introduction of automated vehicles and other advanced technologies will play a crucial role in achieving the program’s goals—so will educational initiatives for the industry. As reported, “The Road to Zero Coalition will work … through concurrent efforts that focus on overall system design, addressing infrastructure design, vehicle technology, enforcement and behavior safety. An important principle of the effort will be to find ways to ensure that inevitable human mistakes do not result in fatalities.”

    The program will initially focus on promoting lifesaving strategies like the use of seat belts and other truck safety initiatives. Education, engineering, enforcement and emergency medical services, according to the coalition, will all play pivotal roles in “driving down fatalities.” The coalition also plans to “lead” development of programs and technologies that protect truck drivers. FMCSA Administrator T.F. Scott Darling, III says the initiative will succeed if everyone works together to make safety our highest priority.

    At Millis Transfer, we are dedicated to ensuring the safe driving practices of all drivers. That’s why we have earned one of the best safety records in the business. At Millis Transfer, the safety of our drivers always comes first, every mile of the way.

    About Millis Transfer
    Millis Transfer, Getting It There Since 1936, has an impressive service record earning dozens of “Carrier of the Year” awards. Headquartered in Black River Falls, Wis., Millis is also a Certified Top Pay Carrier with some of the best equipment on the road. Maintenance facilities and drop yards are strategically located throughout the company’s operating area. Its sister company, Millis Training Institute, offers five school locations that provide students with quality training in order to earn their CDL-A license. For more information, please visit www.millistransfer.com, www.mtidriving.com or call 1-800-937-0880.

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